Reinventing Fire: Amory Lovins

Those who know Amory Lovins of the Rockey Mountain Institute know that he was one of the first to speak up about climate change and challenge the existing economy. I first learned about Lovins and RMI in 2007 watching a TED video in which he claimed "The whales were saved by profit seeking capitalist and technological innovators" (perhaps he spoke too soon). He offers a unique scientific vision of how business and industry should transition to a post oil economy, a synergistic model that claims that our entire energy economy can be replace through innovative efficiency and new energy technology with minimal infrastructure investments. Download his "Oil Endgame" here.

The Eight Guiding Principles of Rocky Mountain Institute

• Advanced Resource Productivity: Using natural resources much more productively — efficiently — is both profitable and better for the environment.
• Whole-Systems Design: Whole-systems design reveals lasting, elegantly frugal solutions with multiple benefits.
• Positive Action: We don't lobby, litigate, or harass those with whom we disagree.
• Market-Oriented Solutions: We believe in working with markets, not against them.
• End-use/Least-cost Approach: "What are we trying to do, and what's the best and cheapest way to do it?"
• Biological Insight: Nature offers extraordinary design solutions honed by 3.8 billion years' rigorous testing
• Corporate Transformation: We view the corporate world, which environmental groups often dismiss as "the problem," as an essential part of the solution.
• The Pursuit of Interconnection: We believe strongly in the importance of a "vision across boundaries."

About Amory Lovins - Lovins has been a visionary leader in sustainable technologies and soft energy paths since 1976, when Foreign Affairs published his landmark essay, Energy Strategy: The Road Not Taken?" As the co-founder, chairman, and chief scientist of the Rocky Mountain Institute, Lovins has briefed heads of state, consulted with CEOs, and worked with environmentalists to create an alternative energy strategy---and he contends his vision can be achieved with no new acts of Congress or government regulation, and no major shift in our lifestyles. A prolific author and entrepreneur, Lovins has received honorary doctorates and awards around the world for his inclusive and broad-based approach to creating a sustainable economy. In 2009, Time magazine named Lovins as one of the 100 most-influential people in the world.

Clean Tech San Diego and The California Center for Sustainable Energy welcome Amory to San Diego.

How Cleantech Innovation in San Diego is Lighting the Way to Economic Prosperity

Reinventing Fire:
Amory Lovins Talks Energy Strategy
Wednesday April 11, 2012,  5:00 – 7:30pm

Energy Innovation Center
4760 Clairemont Mesa Blvd.
San Diego, CA 92117

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Amory Lovins is reinventing fire, and CleanTECH San Diego and the California Center for Sustainable Energy are bringing him to San Diego to explain how it can be done. In his latest book, Reinventing Fire: Bold Business Solutions for the New Energy Era, Lovins argues that it is possible to run a U.S. economy that is 2.6 times bigger by 2050---without oil, coal, or nuclear power---and in ways that will make the economy much stronger.

Named by TIME magazine as one of the “World's 100 Most Influential People” in 2009, Amory Lovins is the co-founder, chairman and chief scientist of the Rocky Mountain Institute – a nationally recognized, non-profit think-and-do tank in Colorado. He has been active at the nexus of energy and environmental resources and development in more than 50 countries for over 35 years, and is among the world's leading energy authorities.

Mr. Lovins will join CleanTECH San Diego President & CEO Jim Waring to discuss Reinventing Fire and how San Diego entrepreneurs and innovators are already applying some of his strategies for actionable solutions for the four energy-intensive sectors of the economy: transportation, buildings, industry and electricity. The event will highlight a number of clean technologies being developed in San Diego, and explore how they can be broadly applied to revolutionize markets around the world. The evening will conclude with a book signing and reception.

Reinventing Fire will be sold at the event at the discounted price of $30 (cash only). Reserve your copy here.

RSVP http://ctsdamorylovins2012.eventbrite.com

Limited seating available.
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About CleanTECH San Diego

CleanTECH San Diego is a private, non-profit member organization formed in 2007. As one of the nation's premier cleantech cluster organizations, its mission is to position the region as a global leader in the cleantech economy. CleanTECH San Diego serves as a catalyst for a diverse group of stakeholders to advance a common agenda.

www.cleantechsandiego.org

About California Center for Sustainable Energy

The California Center for Sustainable Energy ( CCSE) is an independent, nonprofit 501(c)(3) corporation that helps residents, businesses and public agencies save energy, reduce grid demand and generate their own power through a variety of rebate, technical assistance and education programs. CCSE also provides the community with objective information, research, analysis and long-term planning on energy issues and technologies. The California Center for Sustainable Energy promotes change for a clean energy future.
www.energycenter.org