The Story of STUFF

If we look closely at the systems from which we profit, we realize that everyone over 30 is part of the problem. The Story of Stuff defines the system and shows us where the solutions may lead to a sustainable future.

"Our enormously productive economy ... demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption ... we need things consumed, burned up, replaced and discarded at an ever-accelerating rate." - Victor Le Beau, Retailing Analyst 

Planned Obsolesce - how long a product can last and still inspire consumer trust

Perceived Obsolesce - fashion, improvement  

Tip: Wealth = Leisure Time

Bottled Water - EPA drinking water contaminants
This is how to manufacture demand, create fear.